Plan for the timeline published for your specific route
General D&B guidance can be up to 30 business days, while Apple publishes a faster platform-specific expectation of up to 5 business days for D&B to issue the number, followed by up to 2 business days for Apple to receive the data. Google Play advises that a D-U-N-S application can take up to 30 days.
General D-U-N-S processing
Dun & Bradstreet states on its U.S. small-business guidance that normal processing can take up to 30 business days. International processes and local channels can differ, so this should be treated as planning guidance rather than a universal deadline for every country.
Apple Developer timing
Apple currently tells organizations to allow up to 5 business days to receive a D-U-N-S number from D&B through the Apple process. After the number is received, Apple says to allow up to 2 additional business days for the information to reach Apple before organization enrollment is attempted.
Google Play timing
Google Play states that obtaining a D-U-N-S number can take up to 30 days and recommends planning ahead before creating an organization developer account. This is one reason to check whether the legal entity already has a valid D-U-N-S record before requesting a new number.
What can cause delays?
Delays can occur when the legal entity name is unclear, the address is outdated, company documents do not support the submitted information, the business is difficult to verify, or a platform is waiting for a data synchronization after a D-U-N-S record is created or updated.
Frequently asked questions
Does every D-U-N-S request take 30 days?
No. Timelines vary by route. Apple publishes a platform-specific timeline that is shorter than the general planning window cited by Google Play.
How long should I wait before using a new D-U-N-S number with Apple?
Apple says to allow up to 2 business days after receiving the number for the information to reach Apple.
Can a company avoid delays by applying twice?
No. Duplicate requests can create additional matching problems. Check the existing record and status before starting another request.
Official references
Requirements can change. For the platform-specific rules, also review the official source:
Need help with your company record?
Check the existing record first, then use the application or update route that matches your company’s situation.