Use the D-U-N-S record registered to the legal entity enrolling with Apple
Apple requires companies and educational institutions enrolling as organizations to provide the D-U-N-S number registered to their legal entity. Apple does not accept a DBA, fictitious business, trade name or branch as the organization enrolling in place of the legal entity.
What Apple checks
Apple uses the D-U-N-S number as part of its enrollment verification, together with the organization’s legal entity status and other enrollment information. The company name entered in Apple should therefore correspond to the legal entity associated with the D-U-N-S record.
How long does the Apple DUNS process take?
Apple currently advises allowing up to 5 business days to receive a new D-U-N-S number from D&B through its process. Once the number is received, Apple says to allow up to 2 business days for Apple to receive the information. The same two-business-day transfer window can apply after D&B profile updates.
Common Apple verification problems
The name entered in Apple differs from the legal entity name in the business record.
The company has moved or the Apple entry does not correspond to the current D-U-N-S record.
A parent, subsidiary or branch number is used instead of the legal entity enrolling.
D&B was updated but the information has not yet reached Apple.
What documents should be ready?
Apple notes that D&B may contact the organization for more information and recommends having business-registration documents ready. Apple may also request additional documents during organization verification, depending on the enrollment and region.
Frequently asked questions
Does Apple require a D-U-N-S number for an organization?
Yes for companies and educational institutions enrolling as organizations; Apple states that government organizations are treated differently.
Can I use a branch or trade name for Apple organization enrollment?
Apple says it does not accept DBAs, fictitious businesses, trade names or branches as the legal entity for organization enrollment.
Why does Apple still not recognize a newly issued D-U-N-S number?
Apple says to allow up to 2 business days after receiving the number for the information to reach Apple.
Official references
Requirements can change. For the platform-specific rules, also review the official source:
Need help with your company record?
Check the existing record first, then use the application or update route that matches your company’s situation.