01
Name mismatch
Abbreviations, transliteration and punctuation can create a mismatch.
Platform verification
DUNS for Apple & Google
Apple and Google do not use D-U-N-S data in exactly the same way. The relevant requirement depends on the product, account type and verification workflow.
Why data matching matters
Platform verification can fail when the legal company name, address or other organization details entered in the platform do not match the corresponding business record. Use official company data consistently.
Common checks
- Legal company name matches official records
- Registered address is entered consistently
- Existing D-U-N-S record is checked before creating a new request
- Recent company changes are reflected in the business record
- Platform-specific instructions are followed
Common verification problems
02
Address mismatch
Old addresses or different formatting can prevent automated matching.
03
Duplicate records
Creating a new request without checking an existing record can complicate verification.
04
Outdated information
Recent corporate changes may not yet be reflected in the relevant record.