01
Name mismatch
Abbreviations, transliteration and punctuation can create a mismatch.
Platform verification
Apple & Google DUNS Verification Overview
Apple and Google use D-U-N-S data in different organization-verification workflows. Start with this comparison, then use the dedicated platform guide for the exact requirements.
Platform-specific guides
Choose the verification workflow you are using
The detailed requirements and published timelines are not identical.
A
Apple DUNS Number
Legal entity rules, D&B timing, Apple synchronization and common enrollment mismatches.
Apple guide →G
Google Play DUNS Number
Organization developer accounts, Payments profile data, documents and verification planning.
Google Play guide →N
Company Name Mismatch
What to check when the platform says the organization name does not match.
Name mismatch guide →Why data matching matters
Platform verification can fail when the legal company name, address or other organization details entered in the platform do not match the corresponding business record. Use official company data consistently.
Common checks
- Legal company name matches official records
- Registered address is entered consistently
- Existing D-U-N-S record is checked before creating a new request
- Recent company changes are reflected in the business record
- Platform-specific instructions are followed
Common verification problems
02
Address mismatch
Old addresses or different formatting can prevent automated matching.
03
Duplicate records
Creating a new request without checking an existing record can complicate verification.
04
Outdated information
Recent corporate changes may not yet be reflected in the relevant record.