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Google Play

Google Play DUNS Number: Organization Verification Guide

Google Play uses a D-U-N-S number as part of organization developer-account verification, together with the organization information associated with the linked payments profile.

Short answer

Organization accounts generally need the D-U-N-S number for the entity being verified

Google Play requires organization developer accounts to provide a D-U-N-S number, subject to current exceptions such as recognized government organizations and certain unsupported-region cases handled through Google support. The organization name and address are tied to the linked Google Payments profile.

What organization information does Google use?

Google states that an organization account provides the D-U-N-S number, organization name and organization address through the linked payments profile, together with other contact and developer information. This makes legal-name and address consistency important before verification begins.

What documents can be required?

For organization verification, Google may require an official identity document for the account owner or authorized representative and an official organization document. The accepted document types vary by country or region, so the current Play Console Help page for the relevant country should be checked.

How long should you plan for?

Google Play states that obtaining a new D-U-N-S number can take up to 30 days. If the organization already has a correct D-U-N-S record, checking it before account creation can avoid unnecessary delays caused by a duplicate request.

Large groups and multiple D-U-N-S numbers

Google notes that large organizations can have multiple D-U-N-S numbers for different entities. Use the number whose business information corresponds to the organization you want associated with the developer account, rather than simply using a parent-company number.

Frequently asked questions

Is a D-U-N-S number required for a Google Play organization account?

Google Play states that organization accounts must provide a D-U-N-S number, with specific exceptions for government organizations and supported alternative-verification cases.

Where does Google get the organization name and address?

Google says the organization name and address are taken from the linked Google Payments profile.

Can obtaining a D-U-N-S number delay Google Play onboarding?

Yes. Google advises that the process can take up to 30 days, so organizations should prepare before account creation.

Official references

Requirements can change. For the platform-specific rules, also review the official source:

Next step

Need help with your company record?

Check the existing record first, then use the application or update route that matches your company’s situation.

Contact

Need help with your D-U-N-S process?

Use live chat or email for application, lookup, update and platform verification support.

duns@dunsasia.com